Christians' radio habits

Via Radio Ink:

Paragon Media Strategies, in conjunction with Goodratings Strategic Services, conducted an online survey of Christian CHR listeners (37% male / 63% female) November 10th – 21st, 2005. This study explores who the Christian CHR listener is, why they listen to Christian radio and what other formats they listen to and like.

The findings include the facts that...

- 45% do not listen to secular radio

- 54% listen to Secular Radio

LIKE ABOUT SECULAR RADIO:
- Play a variety of music
- Play music I grew up with

DISLIKE ABOUT SECULAR RADIO
- Contents of the lyrics
- Crude and use bad language or profanity
- Crude and offensive ads

For complete details, visit: www.paragonmediastrategies.com